Their website looks crap, but the hard copy brochure that one of my bosses waved my way this morning was quite impressive. The concept of roles associated with feet, or rather our shoes is a strong one and whats more, it is quite unique.
This is clever marketing, and although I think the swirly font looks crap (especially in light blue), the overall message is clear, a bit quirky and fun and definitely caught our attention. I would be very happy if I had paid for this concept. It’s nice to see an accountancy firm being a little bit brave in how they present themselves to the world.
The fact that I know a couple people who work at Saward Dawson is entirely irrelevant, besides one of them would kill me if I revealed his more of his identity on the interweb (You’ll have to virtually go through my sidebar to work it out).