I’ve been doing some reading up on SEO – Search Engine Optimisation for work and also had a conversation with my boss the same time about looking at how we can change things for the better for Ergo online. Where the initial idea was to have a brochure equivalent web presence, things have now evolved through the blog and what not and it no longer holds the prime shelf placement. (That and it could do with a new look, but that’s my own prerogative* seeing as I made the thing in the first place).

There is a very interesting article on Realign vs. Redesign over on A List Apart. It is making me rethink my blog overhaul (which hasn’t happened, clearly) and making me lean in the direction of small change, same feel… it could potentially make my life a lot easier, so it’s win-win.

I’ve been reading about SEO over on SEOmoz, it is putting into words what I think I subconsciously know.

*or opinion

Blogging Design Web Design Work

I came across Message in Hand today… the full website launches on the 18th but I am eternally getting the time difference between Australia and the US mixed up so lets just go with: soon.

The basic idea is that social justice messages/charities make themselves known on coffee sleeves (Those cardboard things around your cup that attempt to prevent burnage). The sleeves are a conversation starter, hence (hopefully) evoking change.

Now I love the idea, but to be situationally honest, the beautiful cafe culture of Melbourne, (Which is fine indeed), mightn’t be the best of venues for the application. Our Starbucks are closing by the dozen, Gloria Jeans do their own charity work and the majority of our ‘non-chain’, (Becuase we believe in non-chain coffee) cafe’s use cups that actually do the job already… or, you sit down and get a real glass with your latte.

That saying. HQ could use some help, although they may not want to cover up their delusional character filled labels. They could also use some help in the brewing department but that’s an entirely different story.

Regardless of the fact that I think the idea mightn’t float so well in this city of mine, I do like the concept and I may yet suggest it to my semi local ‘Kofi Bean’ because they would probably get behind something like this.

Also check out Junky Car Club. Get yourself out of debt, buy your car outright. We did. AND we only own one car between the two of us, it’s quite doable. Save the planet at the same time as your consumeristic butt.

Coffee Culture Social Justice