I’ve been doing some reading up on SEO – Search Engine Optimisation for work and also had a conversation with my boss the same time about looking at how we can change things for the better for Ergo online. Where the initial idea was to have a brochure equivalent web presence, things have now evolved through the blog and what not and it no longer holds the prime shelf placement. (That and it could do with a new look, but that’s my own prerogative* seeing as I made the thing in the first place).
There is a very interesting article on Realign vs. Redesign over on A List Apart. It is making me rethink my blog overhaul (which hasn’t happened, clearly) and making me lean in the direction of small change, same feel… it could potentially make my life a lot easier, so it’s win-win.
I’ve been reading about SEO over on SEOmoz, it is putting into words what I think I subconsciously know.