I mentioned a while back that I was doing an assignment on branding and my focus was on branding my old school. After spouting out many ideas, going through the process of refining and pitching, and pitching against other designs (which I haven’t seen btw) MECS have chose my design to rebrand with!!! This is [...]
All posts in category Branding
Sucessful pitching, happy branding day!
Posted by Rebecca Matheson on November 10, 2008
http://allsaidanddone.com/2008/11/10/sucessful-pitching-happy-branding-day/
Design and the pitching process
A small note to commemorate my first official branding/design work pitch. The sweet day of irony that began with a lecture on… you guessed it, pitching. It went quite well, with some great discussion around my ideas, there was a small moment where someone thought that the brand vaguely resembled a penguin, but it passed. [...]
Posted by Rebecca Matheson on October 28, 2008
http://allsaidanddone.com/2008/10/28/pitching-design/
How to be a Graphic Designer without losing your soul
“The biggest problem designers face is fear; fear of clients, fear of failure, fear of ideas. Our ability to overcome fear is perhaps the greatest skill we can acquire. Most bad design, most mediocre design, is a consequence of fear. Clients are frightened, designers are frightened; audiences are frightened. The modern world of commerce runs [...]
Posted by Rebecca Matheson on October 18, 2008
http://allsaidanddone.com/2008/10/18/how-to-be-a-graphic-designer-without-losing-your-soul/
Why my creativity (writing) has been sapped
On current standings, I have an assignment worth 30% due tomorrow. It has reduced my weekend to a slobbering, pathetic mess and has cause much pain in the sensible*. After 3.5 days of over induced stress, I am now officially over it, if I glean a pass I will be more than happy. Work currently [...]
Posted by Rebecca Matheson on September 15, 2008
http://allsaidanddone.com/2008/09/15/why-my-creativity-writing-has-been-sapped/
Sorry state
The current state of the world in regards to school logos is utterly appalling. Every designer should cry, and cry and cry some more, and then get busy in doing something to remedy the situation. This is my chance: MECS This is my branding project (so a uni assignment) as it so happens, it may [...]
Posted by Rebecca Matheson on September 5, 2008
http://allsaidanddone.com/2008/09/05/sorry-state/
