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Published March 4, 2008 by Rebecca Matheson

Thinking in 3D

sferragoup_2.jpg

I don’t think in 3D and I’m ever so quickly starting to panic about the severe drought of ideas when it comes to my packaging design class. Sure give me colours and logos to make something pre-existing look pretty, but to be innovative enough to create some kind of new, environmentally, economically and socially sustainable package… I’m not so sure.

My problem primarily comes with identifying a bad packaging solution that encases a pre-existing product. Oh look, I’m sure are lots out there… but they are currently being elusive.

And I’m not studying chemistry so can’t create some new-wonder material.

Throw some ideas my way please… Packaging that annoys you in every-day life?

Oh yeah… and there’s the competition we enter our assignments in. I don’t care about winning much, but I wouldn’t mind developing an idea that I at least feel good enough about entering. If you don’t have ideas, you could pray for me. And I’m only half kidding.

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