Realign vs. Redesign & SEO

I’ve been doing some reading up on SEO – Search Engine Optimisation for work and also had a conversation with my boss the same time about looking at how we can change things for the better for Ergo online. Where the initial idea was to have a brochure equivalent web presence, things have now evolved through the blog and what not and it no longer holds the prime shelf placement. (That and it could do with a new look, but that’s my own prerogative* seeing as I made the thing in the first place).

There is a very interesting article on Realign vs. Redesign over on A List Apart. It is making me rethink my blog overhaul (which hasn’t happened, clearly) and making me lean in the direction of small change, same feel… it could potentially make my life a lot easier, so it’s win-win.

I’ve been reading about SEO over on SEOmoz, it is putting into words what I think I subconsciously know.

*or opinion


  1. said:

    Hey Bec!

    Darn, I read your post just after you left today and would love to have chatted about it. I’ve gotta redesign my blog, and would have loved to pick your brain re: realign vs redesign.

    I loved the post, we must chat next time. (Hopefully, soon!)

    September 17, 2008
  2. said:

    Hi Bec,

    I recently stumbled across your blog and have enjoyed your reflections. This piece in particular got me thinking about the way ‘we in the church’ approach the need to re-think the way we do church. Should we be redesigners or re-aligners?

    Thanks for the link to an article that goes beyond multimedia design issues!

    September 25, 2008
  3. Thanks Scott!

    Interesting thoughts, think I might have to give a bit of time to exploring that myself.

    September 26, 2008

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