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Published May 28, 2009 by Rebecca Matheson

Food is fertiliser (and a logo)

I have just completed my Design & Business class (That’s one down, yay!) it was not what I had expected, not quite what I was hoping for and a certainly scored a group with some peculiar dynamics…

Our business plan wound around this idea of converting food scraps from restaurants into organic fertiliser: yes it can be done, our focus was on the service of waste removal and forging links between the food and farming industries. This is the logo I designed for Waste Organics… it was done quickly (it’s not quite even) and the idea to me still seems a little too cutesy or something that resonates with the word flabby – but it probably works for what it is. The kind of nice irony is that apparently ‘dandelions are a logo design trend for 2009‘ – I did not know this before today. There is also a secondary version with the forks growing – for the future projection with farming involvement.

I am truly glad to see the tail end of this class, it tried my patience no end and I did have to do a lot of the work, but all up it was a kind of pleasing outcome. Cheers and good riddance.

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